In the first career growth at twoday blog post, we shared real stories from Julie in Norway and Artturi in Finland. This time, the spotlight turns to Louise in Denmark and Jarmo in Finland, each with their own inspiring journey.
Their paths show that growth is never one-size-fits-all – and with every story, we uncover new perspectives on what it means to grow at twoday.
Louise’s story: “You run it, we support you”
Role: Azure Consultant
Location: Denmark
Years at twoday: 2
“I joined twoday Software Engineering team in May 2023, and from the very beginning I landed on a project surrounded by talented colleagues who quickly became both teammates and friends,” says Louise Lykke Ma. “From day one, I was trusted with real responsibility, which was both exciting and slightly terrifying – in a good way.”
In January 2025, she made the move to twoday Cloud Platforms team. For Louise, the shift was more than a title change – it was a chance to step into a new area with the same mindset that shaped her first year.
“Innovation and new ideas are really well accepted here. What really stood out to me was the mindset: "You run it – we support you." That kind of faith in people is rare, and it’s incredibly motivating,” she says. 
Louise Lykke Ma, Azure Consultant
Although twoday is a big company, Louise says it never feels weighed down by bureaucracy. “We still have a fairly flat hierarchy. I think it helped me a lot to grow and develop, as I am never far away from experts and roles that can help me.”
She’s also had the chance to tailor her learning through courses and certifications. “For me, growth means continuously evolving – professionally and personally – and twoday has created the perfect environment for that.”
Backed by support
“twoday has been intentional about supporting my growth,” Louise explains. “I’ve had yearly growth and competence plans that help ensure I’m not just surviving in my role – but thriving.”
In her current role, her people manager has played a big part in her journey. “We’ve even mapped out a concrete plan to help me get to my long-term career goals.”
One thing she believes sets twoday apart is its heart. “I truly believe that we are different because we work with our hearts, and with the aim to heartfully help our customers,” she says.
Switching business units during a merger wasn’t without its difficulties. “In spite of this, the different managers in the BUs have been very supportive,” she adds.
Challenges as a catalyst
Moving from one area of IT to another was a challenge – but exactly the kind she wanted. “I was ready for something new, and twoday gave me the space to explore that. It pushed me out of my comfort zone and into a space where I could grow in new directions.”
Louise’s flexibility has kept her at twoday through change. “When we merged into coherent twoday and the BUs came closer together, it felt like an opportunity to stay within a company I value while still being able to take on new challenges and explore different paths. That kind of flexibility is rare – and it’s one of the reasons I’m still here.”
Jarmo’s story: “Curious by design”
Role: Product Designer
Location: Finland
Years at twoday: 4
Jarmo Seppälä joined twoday straight after graduation in 2021. “I worked as a UX/UI consultant and got to participate in various projects straight from the beginning,” he recalls. “Educational app designs, burial site services, license managing systems...the list goes on.”
In 2024, he made the shift to product design and began working full-time on AI Agent, one of twoday’s home-brewed product offerings.
“Throughout the years I felt like the difficulty in projects ramped up one after another. I had to adapt to unfamiliar domains, new technologies and team dynamics. The expectations and complexity grew with each project too.”
Jarmo Seppälä, Product Designer
Vertical and horizontal growth
“I started to recognize that growth is vertical and horizontal,” Jarmo explains. “Vertical as in growing in your area of expertise, climbing the ladder to seniority. Horizontal growth is the expansion of skill sets, across different functions.”
To grow in either direction, he believes two things are essential: constant movement and voluntary responsibility. “Basically, it's about not taking things at face value and questioning the established norms,” he says.
Jarmo believes that voluntary responsibility is key. “Be the person who takes initiative in facilitating meetings, or tries out tasks outside of one’s profession. Have that ‘can do’ start-up mentality.”
And why is growth so important? “If the alternative is to not grow, it is the same as asking ‘why make any effort at all?’ Growth keeps things meaningful… If we are not growing, we are stagnating.”
Opportunities that push you forward
“The projects that enabled vertical growth were the ones with goals that felt out of reach or unattainable at the start,” he says. One example was the twoday design system for products. “One of the challenges was figuring out how to make it flexible enough to work across very different product brands.”
His horizontal growth came when he moved from UX/UI consultant to product designer, joining twoday AI Works (now twoday Data & Analytics). “Since joining the AI Agent team, I’ve dabbled in UI development, product documentation and service level management.”
Jarmo credits strong leadership for his progress. “Good leaders are demanding, know their employees' strong points like the back of their hands, and trust them with assignments that are just a tiny bit above their current abilities.” He calls the guidance from his former supervisor, Anneli Vitikainen, “instrumental” in his growth.
Learning balance the hard way
One of his biggest lessons? Don’t say “yes” to everything. “It’s good to take that extra responsibility, but balance is important,” he says.
He recalls a project where he came in to replace a designer who had just left, while already juggling two other projects. “The result: reactive, disorganized work and frustration for everyone involved,” he says. “It’s vital to recognize when your own skills or resources are lacking and ask for help.”
One culture, endless directions
Louise and Jarmo’s careers have unfolded in very different ways – one crossing IT domains, the other expanding and sharpening design expertise. What ties them together is a shared instinct to say yes to the unknown, and a workplace that meets that courage with trust and support.
Career growth at twoday happens in motion. It might be stepping into a different domain, going further into the skills you already have, or taking on a project that first feels too big – until you realise you can handle it.
With every move, the map changes. And in a company built on openness and possibility, there’s always another path waiting.